Privacy Policy

1. Introduction

UK Pharmacy Directory ("we", "us", or "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our website and services.

2. Information We Collect

Information you provide

• Name and email address when you contact us or submit a review
• Pharmacy claim requests and associated business information
• Messages sent through our contact form

Information collected automatically

• Browser type, device information, and operating system
• IP address and approximate location
• Pages visited, time spent, and navigation patterns
• Search queries made on our site

Location data

When you use our "Near Me" feature, we may request access to your device's location. This is only used to find pharmacies near you and is not stored on our servers.

3. How We Use Your Information

We use your information to:

• Provide and improve our pharmacy directory service
• Respond to your enquiries and support requests
• Process pharmacy listing claims
• Analyse site usage to improve user experience
• Send important service updates (with your consent)

4. Cookies

We use cookies and similar technologies to enhance your experience. For full details, please read our Cookie Policy.

5. Third-Party Services

We use the following third-party services:

• Google Analytics — to understand how visitors use our site
• Google Maps — to display pharmacy locations and ratings
• NHS England ODS — as our primary data source for pharmacy information

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Analytics data is retained for 26 months.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing of your data
• Request data portability
• Withdraw consent at any time

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

9. Children's Privacy

Our service is not directed at children under 13. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised date.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at info@pharmacy-directory.uk.